If monitoring is conducted only occasionally, the team effectively starts the search from scratch every time. It is important to make it part of a continuous workflow.
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Sometimes even one working day is enough to identify key vulnerabilities, determine priority areas of work, and form an action plan.
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Let's consider scenarios where liability lies with the seller, when it may arise for the platform, and what role the rightsholder themselves plays in this system.
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A similar trademark can create real risks: from claims by the right holder to restrictions on using your own brand on marketplaces and in advertising.
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It is important for marketplace sellers to rethink their approach to their intellectual property, as AI now makes it possible to create product listings indistinguishable from the original in just a few minutes.
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Many companies only think about intellectual property protection after the first infringement. However, it is much more effective to assess risks in advance, before a large-scale entry into platforms.
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The answer depends on exactly how the designation is used and what function it performs in the product card.
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A company's digital risks do not end at the boundaries of its corporate infrastructure. The brand continues to exist on the internet regardless of how well its internal systems are protected.
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Toys and children's clothing from well-known brands are regularly subject to illegal copying. For rights holders, this is not only an infringement of intellectual property rights but also a serious reputational risk.
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If a company invests millions in building a brand but does not control its use online, the investment starts working for competitors.
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