In June 2026, the Constitutional Court issued a Resolution on the measures a marketplace must take to avoid liability for intellectual property infringement.
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Lawyer Natalia Rychko discusses the dangers of counterfeit goods in fashion and the most effective methods of protection.
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Pricing chaos on marketplaces is a consequence of the system's architecture itself: pricing policy is influenced by a multitude of factors.
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The problem often begins with a sudden restriction of sales on marketplaces. Product listings disappear from search results, the seller receives notifications of rights violations... What should be done?
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Unauthorized sellers, counterfeit goods, price dumping, copying of product listings, and illegal use of a trademark – all of this affects not only reputation but also directly impacts profits.
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Discovering brand infringement on a marketplace is unpleasant but quite typical for modern e-commerce. Much more important is what the rights holder does next to eliminate the violation.
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To resolve a violation on the marketplace, it is not enough to simply report it. It is important to show exactly which rights were violated, by whom, and on what grounds.
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For many rightsholders, any "unofficial" sales of goods on marketplaces look the same. However, from a legal standpoint, not every such case is a violation.
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It is not enough to simply identify and report a violation. Many platforms, specifically Wildberries and Ozon, only consider complaints when they are backed by a compelling evidence base.
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It is important to understand that in practice, the choice of resources for brand protection is rarely categorical: most companies do not use an "either a lawyer or a platform" approach, but instead choose a combined model.
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